Why us?

What do you look for when you choose a financial planner? Someone you can trust? Someone who understands your objectives? Someone who has a good knowledge of all the options available for your financial future?

Well, at Jane Smith Financial Planning, we’ve been providing financial advice to the residents of Olney and beyond since the practice was first established by Jane Smith herself in 1994. Nicola Watts, her daughter, joined the family business in 2000 and has been a director since 2006, taking on sole responsibility for the management of the firm when her mother retired.

Family values are therefore very much at the heart of the business. Nicola is supported by a highly trained and well qualified team.

We offer a highly personal approach to all our clients, helping them focus on their financial future. We’re known for being friendly and approachable while at the same time offering a professional and knowledgeable financial planning service. We will work in partnership with you to help you set goals and, wherever possible, achieve them!

“Sometimes it’s the journey that teaches you a lot about the destination.” Drake

The Team

  • Nicola Watts Director and Certified Financial Planner

    Nicola Watts

    Director and Certified Financial Planner

    Nicola has been qualified to provide advice since 2001, and has been a director of the business since 2006. Since the retirement of her mother (Jane Smith), Nicola now bears sole responsibility for the management of the firm, and the advice provided to clients. Her common sense and direct approach means that she is able to easily communicate the often dry aspects of financial advice, bringing clarity to the most complicated areas of financial planning.

    She is a Chartered Financial Planner and holds the Certified Financial Planner (CFP) Licence, an internationally recognised benchmark for competence, with fewer than 1,000 licensees in the UK. Although her advanced level qualifications and expertise mainly lie in the areas of pensions, investments and inheritance tax planning, Nicola’s focus is on financial planning and helping her clients to achieve their goals in life.

    Nicola is married to David and has two young children, Emily and Olivia. She has lived locally for more than 30 years. Most of her spare time is spent enjoying time with her family and Poppy the Labrador.

  • Emma Krynauw Office Manager

    Emma Krynauw

    Office Manager

    Emma joined the company in October 2012. She takes responsibility for the running of the office and is the first point of contact for client enquiries. She also supports Nicola with business networking and marketing.

    Emma has many years of Private Banking and Financial Services experience and holds a full Financial Planning Certificate.

    She is married and has a son. Emma has an active social life and enjoys the gym.

  • Nick Robinson Paraplanner

    Nick Robinson


    Nick joined the company in November 2015 as a qualified Paraplanner with over 3 years’ experience in the role.

    Nick joined the industry after attaining a first class honours degree in Financial Services Management and whilst working in the industry he has successfully completed the Diploma in Regulated Financial Planning. He is currently studying towards the Advanced Diploma in Financial Planning and hopes to have completed this by July 2016 to become a Chartered Financial Planner. As part of his studies, Nick has completed relevant qualifications in the fields of investment planning, personal taxation, pension planning, trusts, protection and discretionary investment management and he has an in depth knowledge of the recent pension reforms.

    Nick lives in Milton Keynes and enjoys delving into new cultures and meeting new people during backpacking style holidays, as well as socialising with family and friends. He also has a lifelong love of all things sporting – especially cricket!

  • Ellie Simmons Trainee Paraplanner

    Ellie Simmons

    Trainee Paraplanner

    Ellie has been with us since July 2012; she joined as an administrator straight from school and is now enjoying a Paraplanning role, supporting Nicola and Nick.

    She successfully completed her A Levels in Maths, English and Business and has a Diploma in Financial Studies.

    She enjoys socialising, spending her spare time with friends and family and enjoys her holidays!

  • Amy Nechat Office Administrator

    Amy Nechat

    Office Administrator

    Amy joined us in May 2016 as our office administrator.

    She has a wealth of client experience and looks after the very busy administration side of the business.

    Amy lives in Olney with her daughter and partner. She enjoys socialising, spending time with friends and family and the delights of musical theatre.

    She has a love of all animals – especially dogs. If not busy at her desk, Amy can be found fussing over Poppy.

  • Poppy Office Dog


    Office Dog

    Poppy joined the team as a puppy in July 2013. She is a black Labrador and her responsibilities include monitoring the biscuits and being fussed by all members of staff.

    She has no plans to study for financial qualifications and is not authorised to provide advice.

“People will forget what you said. They will forget what you did. But they will never forget how you made them feel." Maya Angelou

All backed up by qualifications and awards

Nicola has a range of qualifications in financial services, is a Chartered Financial Planner and holds the Certified Financial Planner (CFP) Licence – an internationally recognised benchmark for competence and a measure of the best financial planning results. The firm has also recently been awarded Chartered status, the industry’s gold standard, which is only ever given after rigorous testing.

Read more…

“It's impossible to map out a route to your destination if you don't know where you're starting from.” Suze Orman

Fully independent

We pride ourselves on being fully independent with access to the whole of the market. This means we can deal with a wide range of product providers for the products we recommend – and are not restricted to just one or two. That way you know you will be getting the widest possible choice. It also allows us to tailor our recommendations to what will suit you best.

Read more…

“A goal is a dream with a deadline.” Napoleon Hill

Transparent fee structure

We pride ourselves on being a service-based business and on offering value for money and total transparency – this applies to our fee structure as well as our advice. We always meet with you, at the outset, to discuss your requirements and the initial meeting is always at our expense. All other fees are agreed by discussion and the level of fees depends entirely on the level of financial planning you require.

Read more…